> ## Documentation Index
> Fetch the complete documentation index at: https://docs.servicebooked.ca/llms.txt
> Use this file to discover all available pages before exploring further.

# Plans & limits

> What each plan includes and how the various caps interact.

ServiceBooked has three plans: **Starter**, **Growth**, and **Pro**. The differences are about volume (how many conversations / minutes / forms you can run) and which features are included — most notably the voice AI Receptionist, the deal pipeline, and team access.

## Quick comparison

|                                                  | Starter | Growth | Pro       |
| ------------------------------------------------ | ------- | ------ | --------- |
| **Price** (CAD / month)                          | \$199   | \$299  | \$499     |
| **AI conversations / month**                     | 50      | 200    | Unlimited |
| **Published forms**                              | 1       | 5      | 10        |
| **voice AI Receptionist**                        | —       | ✓      | ✓         |
| **Voice minutes / month**                        | —       | 300    | 600       |
| **Contacts & CRM**                               | ✓       | ✓      | ✓         |
| **Tasks**                                        | —       | ✓      | ✓         |
| **Pipeline & deals**                             | —       | ✓      | ✓         |
| **AI lead summaries**                            | —       | ✓      | ✓         |
| **Custom workflow editor**                       | —       | ✓      | ✓         |
| **Team members**                                 | —       | ✓      | ✓         |
| **Slack integration**                            | —       | ✓      | ✓         |
| **Outgoing webhooks**                            | —       | —      | ✓         |
| **White-label branding**                         | —       | —      | ✓         |
| **[Reviews & reputation](/reputation/overview)** | —       | —      | ✓         |
| **Priority support**                             | —       | —      | ✓         |
| **Knowledge base**                               | ✓       | ✓      | ✓         |

Prices are CAD, billed monthly (annual billing gets \~2 months free). Every plan includes a 14-day free trial. Numbers can change — see live values on [/pricing](https://servicebooked.ca/pricing) or your **Settings → Billing** page.

## What counts as a "conversation"

A conversation is one back-and-forth thread on a single channel for a single contact. Specifically:

* An SMS thread between your number and a customer = 1 conversation
* A widget chat session = 1 conversation
* A voice call = 1 conversation

If a customer texts you, then calls you, then texts again — that's **3 conversations** counted (because they used 3 different channels).

The cap is on **new conversations starting each billing period**. Once a conversation has started, follow-up messages don't count again.

## What counts as voice minutes

Total seconds of caller-AI talk time per call, rounded up to the next minute. If a call is 1 minute 5 seconds, it counts as 2 minutes.

Voice minutes apply only to AI-handled calls. Calls you answer yourself don't count (that's between you and your phone carrier).

## Voice minutes

The plans with the voice assistant include a monthly voice-minute allowance — **300 minutes on Growth, 600 on Pro**. Starter doesn't include the voice assistant, so it has no voice minutes.

You'll get email warnings as you approach your allowance. If you regularly need more minutes than your plan includes, upgrade to the higher tier or [talk to us](/troubleshooting/contact-support) about a custom allowance.

## What counts as a "form"

Each form you publish counts as one. Drafts (unpublished) don't count. The same form receiving 1,000 submissions still counts as 1 form.

## Hitting a limit

When you approach a cap, we email you at 80% and 100%. The dashboard's **Settings → Billing** also shows live usage meters that turn amber → red as you get close.

When you HIT a cap:

* **Conversations**: new conversations are blocked until the period rolls or you upgrade. Existing conversations keep working.
* **Voice minutes**: you're warned as you approach your allowance. If you need more, upgrade to a higher tier. Calls you answer manually never count.
* **Forms**: blocked from publishing new forms until you delete an existing one or upgrade.

## Period rollover

Your monthly billing period starts on the day you signed up. So if you signed up June 5, your period rolls every 5th. Caps reset each rollover.

Annual billing customers get monthly cap rollovers within their annual term — i.e., even though you're paying annually, your conversation/minute caps reset every month.

## Trial behavior

Trial accounts get the same caps as the equivalent paid plan. Hit the cap, you'll see the same blocking behavior. (We do this so the trial reflects what you'll actually have post-payment — no surprises.)

## Multiple-org caps

If you have multiple ServiceBooked organizations under the same Stripe customer, each has its own subscription and its own caps. Caps don't pool across orgs.

## Custom plans

For high-volume operations or agency setups, talk to support about custom-tier pricing. We can configure higher caps, custom feature mixes, and discount rates for committed annual contracts.

## Next

<CardGroup cols={2}>
  <Card title="Usage meters" icon="gauge" href="/billing/usage-meters">
    Where to see your live usage.
  </Card>

  <Card title="Upgrading & downgrading" icon="arrow-up-down" href="/billing/upgrading-and-downgrading">
    How plan changes work mid-period.
  </Card>
</CardGroup>