> ## Documentation Index
> Fetch the complete documentation index at: https://docs.servicebooked.ca/llms.txt
> Use this file to discover all available pages before exploring further.

# Choosing a plan

> How the plans differ and which one fits your business — straight talk, no upsell.

ServiceBooked has three plans. They differ on **how much volume** you can run through the system and **whether you get the voice AI Receptionist**.

<Tip>
  Every plan starts with a 14-day free trial. You add a card up front but you're not charged until day 15 — and you can cancel any time before then with one click.
</Tip>

## What's the same on every plan

* Unlimited contacts with the full CRM — tags, statuses, timeline
* The chat widget on your website
* Forms with auto-reply (how many you can publish varies by plan)
* Calendar integrations (Google, Cal.com, Calendly) + calendar invites
* Two-way SMS and missed-call auto-text
* Automated appointment reminders and self-serve reschedule links
* Business-hours-aware AI and service-area filtering
* Browser push notifications
* Knowledge base
* Email support

## What changes by plan

### Starter — \$199/mo

The entry tier: the full AI Receptionist + CRM, sized for low volume. Best if you're testing the waters or your call/text volume is light.

* **50 AI conversations/month** (text + chat combined).
* **1 published form.**
* Full **contacts CRM**, chat widget, SMS, missed-call auto-text, appointment reminders, and knowledge base.
* **No voice AI Receptionist** — voice calls fall through to your existing voicemail (you still get missed-call auto-text).
* **No deal pipeline, tasks, team members, or Slack** — those start on Growth.

### Growth (most popular) — \$299/mo

The plan most owners stay on. Best if you handle a steady stream of leads or you want the AI Receptionist to answer the phone when you can't.

* **200 AI conversations/month** — headroom for a steady lead flow.
* **5 published forms.**
* **voice AI Receptionist included** — 300 voice minutes/month, on your own provisioned phone number.
* Adds the **deal pipeline, tasks, team members, Slack notifications, AI lead summaries**, and the custom workflow editor.

### Pro — \$499/mo

For multi-tech operations or high-volume businesses.

* **Unlimited** AI conversations.
* **10 published forms.**
* voice AI Receptionist with **600 voice minutes/month**.
* Everything in Growth, plus **outgoing webhooks, white-label branding, priority support**, and the **[Reviews & Reputation](/reputation/overview)** module (automated review requests, the smart funnel, QR poster, AI-drafted replies, and an embeddable reviews widget).

## How to pick

Three quick questions:

1. **Do you want the AI Receptionist to answer the phone?** If yes → Growth or Pro. If you only want missed-call auto-text + chat + forms, Starter is fine.
2. **How many leads per day do you handle?** Under 5/day → Starter is plenty. 5–30/day → Growth. 30+/day or multi-location → Pro.
3. **Is voice volume going to be heavy?** Multi-tech businesses with lots of phone traffic can blow through Growth's 300 minutes — Pro's 600 gives more headroom.

When in doubt, **start on Growth**. You can downgrade to Starter or upgrade to Pro any time during your trial — your data, settings, and conversations all carry over.

## Annual billing

Every plan is offered monthly or annually. Annual gets you a meaningful discount (typically two months free), billed up front. Pick whichever you prefer on the **/pricing** page; you can switch later from **Settings → Billing**.

## Adding more capacity later

If you're approaching your plan's caps, you'll see usage meters on **Settings → Billing** turn amber, then red. We'll also email you a heads-up at 80% so there are no surprises. Upgrading takes effect immediately and prorates the difference on your next invoice.

[More on plans, limits, and billing →](/billing/plans-and-limits)

## Trial extensions

If your trial is wrapping up and you need a few more days to make a call, you can request an extension from **Settings → Billing**. Reasonable requests (you're mid-onboarding, your team is on vacation, you're still wiring up your phone carrier) are usually approved.

[More on trial extensions →](/billing/trial-extensions)

## Next: get your phone number live

Plan picked? Next priority is the highest-impact feature in the entire app:

<Card title="Connect your phone number" icon="phone" href="/phone-and-voice/connect-your-number">
  Get your ServiceBooked number live and ringing.
</Card>