> ## Documentation Index > Fetch the complete documentation index at: https://docs.servicebooked.ca/llms.txt > Use this file to discover all available pages before exploring further. # Audiences > Every filter you can use to define exactly who gets a reactivation send. The audience filters in the campaign builder let you target precisely. Here's every filter and how they combine. ## Filters ### Status Pick one or more pipeline statuses. Common picks: * `Customer` — past customers * `Lead` + `last_interaction > 30 days` — cold leads * `Cancelled` + `last_interaction > 90 days` — old cancellations who might come back * `Quoted` + `last_interaction > 14 days` — quotes that went cold ### Last interaction The most useful single filter. Says "only contacts whose most recent activity is older than X." * 30 days — cold leads * 90 days — quarterly check-in cadence * 6 months / 12 months — annual maintenance reminders This is calculated across ALL channels — calls, texts, chats, form submissions, manual notes. Anything that touched the contact's record counts as "interaction." ### Tags * **Has tag**: only contacts with one or more of the listed tags. ANDs across tags by default — change to OR if you want any-of-N. * **Doesn't have tag**: exclude contacts with these tags (e.g., exclude anyone tagged `do-not-contact`). ### Source Filter by how the contact originally entered your CRM: * Widget chat * Voice call * Form submission * SMS inbound * Manual entry * CSV import * Reactivation reply (from a previous campaign) Useful when you only want to re-engage contacts from a specific channel. ### Has phone / email Required when picking SMS or email channels respectively. The builder enforces this automatically — you can't send SMS to contacts without phones. If you set channel to "SMS preferred, email fallback", contacts WITHOUT phones get the email; contacts with phones get SMS. ### Geography (advanced) If your contacts have addresses, filter by: * **City** matches list * **Postal code** in range * **Province / state** matches Useful for regional promotions or service-area-specific offers. ## How filters combine All filters AND together. So: > Status: Customer + Last interaction > 6 months + Has tag: residential + Has phone means: customers, who haven't been in touch in over 6 months, tagged `residential`, with a phone we can text. The audience is the intersection. ## Built-in suppressions Regardless of your filters, we always exclude: * **Opted-out contacts** (anyone who ever replied STOP) * **Contacts in another active campaign** (cross-campaign dedupe; prevents double-sends in the same week) * **Contacts created in the last 7 days** (don't reactivate someone who literally just signed up) * **Contacts with `do-not-contact` tag** (the universal exclusion tag — apply this to anyone you've manually flagged) ## Audience size Shown live as you tweak filters. The number is your eligible recipient count after suppressions. If the count comes out way smaller than expected, check: * Did you require BOTH phone AND email when only "or" was needed? * Is your "last interaction" threshold too aggressive? * Are your tags case-sensitive matching? ## Saving audiences You can save a filter set as a **named audience** (e.g., "Cold quotes 90+ days") and reuse it across campaigns. From the campaign builder's audience step, click **Save as named audience** after configuring filters. Saved audiences are listed under **Reactivation → Audiences**. ## Next What happens when a recipient responds.