> ## Documentation Index > Fetch the complete documentation index at: https://docs.servicebooked.ca/llms.txt > Use this file to discover all available pages before exploring further. # Branding & white-label > Logos, colors, email sender, and the white-label tier that hides ServiceBooked from customer-facing surfaces. Customer-facing surfaces — emails, the chat widget, forms, the review request page — pick up branding from your **Settings → Brand** configuration. Make sure these are set before going live with production traffic. ## What's customizable ### Logo Upload a square PNG or SVG (transparent background recommended). Used in: * The chat widget header (small, \~32x32px) * Branded email headers * The hosted form page header * The review request page header We resize automatically; no need to ship multiple sizes. Original at 256–512px wide is plenty. ### Brand color Used as the accent color across customer-facing surfaces. Should be your primary brand color (the color of your logo, basically). ### Email sender When the AI Receptionist sends an email reply or a review request: * **From name** — the sender display name customers see ("Mike at Jones Plumbing", or just your business name) * **Reply-to address** — where customer replies route. Defaults to the org owner's email; can be a shared inbox. If you don't configure this, defaults are your business name + the owner's email — works fine but feels less personal. ### Email footer A small free-text footer on every branded email (your business address — required for CAN-SPAM compliance — plus phone, hours, "follow us on..."). ## White-label tier (advanced) **White-label** is a feature flag that, when enabled, hides ServiceBooked branding from every customer-facing surface: * Removes the "Powered by ServiceBooked" badge from the widget * Removes the "Powered by ServiceBooked" badge from forms * Removes ServiceBooked branding from review request emails * Removes the ServiceBooked footer from outgoing emails The customer experiences your business as the sole brand; they don't see ServiceBooked anywhere. This is included on the **Pro plan** and on certain custom agency tiers. If you're on Starter or Growth and want it, contact support to discuss upgrading. ## Custom domain (white-label only) White-label customers can also use a **custom domain** for the hosted form page: * Default: `servicebooked.ca/f/abc123` * White-label custom: `forms.yourbusiness.com/f/abc123` Setup involves a CNAME record on your DNS pointing to ours. We provide the exact value during configuration — talk to support to get it wired up. ## Per-form / per-widget overrides Branding is currently org-wide — every form, widget, and email uses the same settings. If you want different branding per form (e.g., a co-branded form for a partner referral), open a support ticket and we can configure it. ## Preview Most branding settings have a preview pane next to the form (e.g., the widget builder shows a live preview as you change colors). For email branding, send yourself a test email after saving to confirm it looks right. ## Common mistakes * **Logo is too big or has weird padding** — keep it square-ish with consistent margin so the small renders look right. * **Brand color has poor contrast against white text** — your accent color is used for the user's outgoing message bubble (white text on accent). Yellow accent + white text = unreadable. Test both light and dark text on your color. * **Email reply-to is a personal email** — customers replying to your AI Receptionist email might end up in your personal inbox if you set this to your gmail. Use a business email or a shared inbox. ## Next Slack, Cal.com, webhooks. Per-user notification preferences.