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Documentation Index

Fetch the complete documentation index at: https://docs.servicebooked.ca/llms.txt

Use this file to discover all available pages before exploring further.

Building a reactivation campaign takes about 5 minutes. The key decisions: who gets it, what does it say, when does it go.
1

Click 'New campaign'

From Reactivation → Campaigns, click New campaign.
2

Name it

Internal label only — customers don’t see it. “Spring 6-month dormant push” or “Q4 commercial check-in” — whatever helps you find it later.
3

Pick a channel

SMS or email. Or both — we’ll send SMS to contacts with phones and email to contacts without (or you can pick channel-per-contact preference).
4

Define the audience

Filters available:
  • Status — pick one or more (e.g., Customer, Cancelled, Lead)
  • Last interaction — older than X days/weeks/months
  • Tags — has tag(s) / doesn’t have tag(s)
  • Source — came in via specific channels
  • Has phone / email — required for SMS / email respectively
The audience size shows live as you adjust filters. Tweak until you have a focused list.More on audiences →
5

Write the message

Short. Personal. With a clear next step.Templates available — start with one and customize:
  • 6-month check-in: “Hey , it’s . It’s been a while — anything we can help with around the house? Just reply if you have a project in mind.”
  • Off-season promo: “Hi , we’re running a winter prep special this month. Reply YES if you’d like to hear more.”
  • Quote follow-up: “Hi , this is — circling back on the quote we sent. Still interested? Reply or text us a question.”
Use {{first_name}} and {{business_name}} for personalization. Other tokens available — see template variables in the editor.For SMS, keep it under ~140 characters (after the auto-appended STOP footer it’ll fit in one segment).
6

Preview

Before activating, the preview pane shows:
  • Exactly what one recipient will see (rendered with their name substituted)
  • The total audience size
  • A breakdown of who’ll be excluded (already-opted-out, already in another campaign)
Confirm the count and message look right.
7

Schedule

  • Send now — fires within minutes
  • Schedule for later — pick a date + time
Reactivation sends always respect quiet hours by default — even if you schedule for 11pm, individual sends defer until ~9am in each recipient’s local time.
8

Activate

Click Activate. The campaign moves to Sending status; sends start firing in batches.You’ll get an email notification when the campaign completes (typically within an hour for audiences under 1,000).

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Pause / cancel a running campaign

From the campaign detail page, click Pause to stop further sends. Already-sent messages can’t be unsent (Twilio doesn’t support recall), but pending sends are halted.

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Templates and saving for later

Save a draft instead of activating — useful when you want to set up a campaign now and send next week. Drafts live in Reactivation → Campaigns with a Draft badge.

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Editing after send

Once a campaign is sent or sending, you can’t edit the message (the customers got what they got). You CAN see the results, see who replied, drill into individual conversations.

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Examples that work

A few real examples we’ve seen drive results:
  • Service-based reminder: “Hi , it’s . We did your annual maintenance last May — want to schedule this year’s? Reply YES and I’ll send some times.”
  • Project-based follow-up: “Hey , we did your basement reno last fall. Anything else on the list this year? We’ve got availability in Q3.”
  • Off-season promo: ” here. February is our slow month — we’re running a 15% off promo on standard installs all month. Reply if you want to hear more.”
Examples that don’t work as well:
  • Generic blast: “Hi , just checking in! Hope you’re well!” (no value, no ask)
  • Pushy offer: “Last chance — book before Friday or miss this deal forever!” (feels desperate)
  • Long-winded: anything over 2 short sentences for SMS

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Next

Audiences in detail

Every filter explained.

Handling replies

What happens when someone responds.