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When a customer taps a star on your review page, the next step depends on whether they tapped high (4-5) or low (1-3). Different paths protect your public rating without ignoring unhappy customers.

The split

4 or 5 stars → Public Google review

Customer is happy. We immediately redirect their browser to your Google Business Profile review URL. They land directly on the “leave a review” interface with the star count pre-filled (best-effort — Google’s URL params accept it but their UI sometimes resets). If they continue and submit on Google, you’ve got a public 5-star review.

1, 2, or 3 stars → Private feedback form

Customer is unhappy. We show a feedback form on the same page, asking what went wrong. They type their explanation, hit submit, and see a thank-you. Their feedback goes:
  • To your inbox as a conversation
  • To the contact’s interactions timeline
  • As a notification to your owners + admins
You see it within seconds. You can call them, email them, fix the problem.

Why this approach

Three benefits:
  1. You ask everyone. Most owners only ask happy customers, which underestimates your real average. Asking everyone gives you a true picture and catches problems early.
  2. Bad reviews don’t go public. A 2-star customer who gets routed to private feedback is much less likely to also leave a 2-star review on Google. They’ve vented; their grievance is heard; they move on. That’s a soft block on negative public reviews.
  3. Negative feedback is signal. The 1-3 star feedback you collect is invaluable — it tells you exactly where your service falls short. Use it to improve.

Is this ethical?

Yes. We’re not blocking anyone from leaving a public review — they can always navigate to your Google Business Profile directly. We’re just making the easy path the high-value path: happy customers → public, unhappy customers → private. The customer-protection rule is: never refuse to acknowledge negative feedback. The funnel doesn’t refuse — it captures and routes. Always respond to the private feedback within 24 hours; that’s how you turn an unhappy customer back to neutral or positive.

Customizing the redirect

The 4/5-star redirect target is your Google review URL, configured at Settings → Reputation → Google review URL. Get this URL by:
  1. Going to your Google Business Profile.
  2. Clicking Get more reviews in the dashboard.
  3. Copying the link.
Format usually: https://g.page/r/<long-id>/review Paste it into ServiceBooked. Done. For non-Google redirects (e.g., Yelp, Trustpilot), see Google Business Profile setup — we currently support Google as the primary redirect; multi-platform is on the roadmap.

What if they don’t tap any star?

The review request page shows the 5 stars + a brief explainer. If they leave without tapping anything, no further action — no negative impact, just no feedback collected. They can come back later via the same link (links don’t expire). Yes, the email and SMS message bodies include {{review_link}} which opens the star-rating page. We deliberately DON’T link customers directly to Google — because that bypasses the private-feedback funnel. Always route through the star page first. If you customize the message and want to add an extra “or click here for our Google page” link, fine — but most owners don’t, because the funnel works better when there’s only one clear next step.

Privacy in private feedback

When a customer submits 1-3 star feedback, we record:
  • Their star rating
  • Their text feedback
  • Their IP address
  • Their user-agent
  • The timestamp
This is for fraud prevention (catching same-IP spam) and audit purposes. Visible only to you (the org owners + admins), never shared externally. If a customer asks for their data to be deleted, you can delete the contact entirely — feedback gets deleted with it.

Next

Connect Google Business Profile

How to get your Google review URL.