Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.servicebooked.ca/llms.txt

Use this file to discover all available pages before exploring further.

If you’re sending SMS to US recipients — and ServiceBooked sends them on every missed call, every AI form reply, every reactivation send — you need to complete A2P 10DLC registration. This is a one-time process required by AT&T, Verizon, and T-Mobile. Without it, your texts may look like they’re sending from our side but get silently filtered before reaching the customer. Canadian-only operators don’t need this — Canadian carriers don’t enforce A2P 10DLC. But if you have any US customers at all, register.

​
What A2P 10DLC actually is

It’s the standard for Application-to-Person messaging on the 10-digit long code numbers we use. Carriers introduced it in 2022 to fight spam: they want to know which businesses are sending texts and what those texts are about. Once registered, your messages get delivered with high reliability and reasonable throughput. It’s a regulatory requirement, not a ServiceBooked thing. Every SaaS that sends SMS goes through this.

​
What you need to register

You’ll register with The Campaign Registry (TCR) through your Twilio account (we provision Twilio for you under the hood). You’ll need:
  • Your business legal name and address (matching what’s on government records)
  • Your EIN (US) or Business Number (Canada) — the federal tax ID
  • Your business website (optional but speeds approval)
  • A description of what you sell and how you message customers
  • A sample message the AI might send (we’ll give you copy to paste)
  • Estimated monthly message volume
The whole process takes about 10 minutes of typing and then 1–7 days for carrier approval (most approvals come back in 24–48 hours).

​
Step-by-step

1

Find your Twilio sub-account

ServiceBooked provisions a Twilio sub-account for your business automatically when you connect your phone number. The credentials are managed by us — but you’ll need access to your sub-account’s TrustHub for registration. Open a support ticket from Dashboard → Support and ask for “A2P 10DLC sub-account access.”We’ll send you a one-time login URL that takes you straight to your TrustHub.
2

Create a Brand

In TrustHub, the first thing you create is a Brand — this is your business identity. Fill in:
  • Legal Business Name (must match your EIN registration exactly)
  • Business Type (LLC, Corporation, etc.)
  • EIN
  • Business Address
  • Business Website (your servicebooked.ca site or your own)
  • Vertical (Construction, Home Services, etc.)
Standard Brand registration costs ~$4 (one-time). Once submitted, Brand approval takes 1–3 business days.
3

Create a Campaign

Once your Brand is approved, create a Campaign. The use case for ServiceBooked is “Customer Care” — confirmations, support, and operational messages.Sample messages to paste:
  • “Hi! Sorry we missed your call — what can we help you with? Reply STOP to opt out.”
  • “Hi , this is . We’re confirming your appointment for Tuesday at 2pm. Reply YES to confirm or call us at .”
  • “Hi — it’s been a while. We have a special on this month. Reply STOP to opt out.”
Set the message volume to your realistic monthly estimate. Underestimating is fine; you can raise it later.Campaign registration costs ~$10/quarter. Approval typically takes 24–72 hours.
4

Wait for approval

You’ll get an email when each step approves. Brand → Campaign → Live. Until “Live” status, your messages may still send but won’t be carrier-prioritized.
5

Confirm in your dashboard

Once Twilio shows the campaign as Live, head back to Settings → Phone. The A2P notice will reflect the registered status. From here on, all your auto-text, AI replies, and reactivation messages deliver through the registered campaign.

​
What happens before you’re registered

ServiceBooked still tries to send. Some messages will get through, but expect:
  • Higher filtering — especially to AT&T numbers, which are strictest
  • Lower throughput — unregistered numbers get rate-limited at the carrier
  • No delivery guarantee — messages can silently disappear
In practice you might see ~40–70% delivery rates pre-registration vs. ~95%+ post. If you’re noticing customers say “I never got your text,” check your A2P status first.

​
What if I’m sole-proprietor / no EIN?

You can register as a Sole Proprietor brand instead of a Standard brand. It’s lighter-weight (no EIN required, just an SSN) but has lower throughput limits — fine for owner-operators sending under ~3,000 messages/month. If you grow past that, you can upgrade to a Standard brand.

​
What if I’m Canadian and have zero US customers?

You can skip A2P entirely. Canadian carriers don’t require it. Just be aware: if you ever start serving US-based customers, you’ll need to register before your texts to them deliver reliably.

​
What about email replies?

A2P is SMS-only. Email auto-replies (form auto-replies that go via email instead of SMS) aren’t subject to this. They have their own compliance regime (CAN-SPAM in the US, CASL in Canada) which we comply with automatically — every email we send on your behalf has a footer with your business address and an unsubscribe link.

​
Help

This is the most-painful single step in onboarding. If you’re stuck, open a support ticket — we’ve walked many owners through it and can usually unstick approvals or talk you through a rejection.

Contact support

Open a ticket from your dashboard.