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The reviews widget puts your Google reviews on your own website — a styled, auto-updating block of social proof you embed with a single snippet. It pulls the same reviews you see under Reputation → Reviews, and its Write a review button routes new reviewers through your review funnel (happy → Google, unhappy → private feedback).
The widget shows reviews that have synced from your Google Business Profile. Until GBP is connected and reviews flow in, the live embed renders empty — but the builder shows sample reviews so you can design the layout before your first review lands.

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Where to find it

Reputation → Widgets. The builder is split into a live preview on the left and a config panel on the right with two tabs: Settings (look and content) and Embed (the snippet to paste).

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Configure the look

Everything you change updates the preview instantly.
  • Header text — the heading above the reviews (e.g. “What our clients say”).
  • Layout — pick one of three, shown as icons in the picker:
    • List — reviews stacked vertically. Best for a narrow column or sidebar.
    • Grid — tiled in responsive columns. Best for a wide section.
    • Carousel — a swipeable row with prev/next arrows. Compact, good above the fold.
  • Max reviews — how many show at once (1–30). The widget always leads with your newest qualifying reviews.
  • Minimum rating — only reviews at or above this rating appear. Set it to 4★ and up to showcase your best feedback.
  • Show “Powered by” — toggle the small ServiceBooked footer line off for a clean, unbranded look.

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Match it to your site

Two controls let the widget blend into your page instead of looking pasted on:
  • Theme — Light or Dark card surface. Pick whichever matches your page background.
  • Accent color — the color of the Write a review button and reviewer initials. Leave Match my brand color checked to inherit your brand color, or uncheck it and pick a custom hex to match the exact section of your site where the widget lives.
Switch the Theme to Dark and check the preview against your actual site’s background before you publish — the dark palette is tuned for a dark page.
When you’re happy with it, click Save. Already-installed widgets pick up the changes on the next page load — you don’t need to re-paste the snippet.

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Get the embed snippet

Open the Embed tab. There are two formats — copy whichever fits your site:
1

Script tag (recommended)

One line. It loads the widget and auto-resizes to fit its content, so it never clips or leaves a gap. Works on most website builders (WordPress, Squarespace, Webflow, Wix, Shopify).
<div data-servicebooked-reviews="YOUR-WIDGET-TOKEN"></div>
<script src="https://app.servicebooked.ca/api/reputation/reviews-widget" async></script>
2

iFrame (fallback)

A fixed-height <iframe> for pages that don’t allow <script> tags. You may need to adjust the height so it doesn’t scroll or leave whitespace.
<iframe src="https://app.servicebooked.ca/reviews-embed/YOUR-WIDGET-TOKEN"
  width="100%" height="640" style="border:0;overflow:hidden"
  loading="lazy" title="Customer reviews"></iframe>
Paste your chosen snippet where you want the reviews to appear — a homepage section, a dedicated testimonials page, or a footer. For per-platform paste locations, the same spots used for the chat widget apply.
Save your settings first. The embed reflects whatever’s saved — layout, theme, and accent all read from the saved config, not the unsaved preview.

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How it stays current

The widget reads your reviews live each time it loads. As new reviews sync from Google, they appear automatically — there’s nothing to re-publish. The embed link is a stable signed token, so a snippet you pasted months ago keeps working.

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Widget vs. QR poster vs. sent requests

These are complementary ways to use the same reputation engine:
  • Sent requests — collect new reviews after a job.
  • QR poster — collect reviews in person.
  • Reviews widget — display the reviews you’ve collected, as social proof on your site, with a button to collect more.

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Next

Connect Google Business Profile

Required for real reviews to appear in the widget.

Read & reply to reviews

The same reviews, inside your dashboard.